Target Market

The majority of the Inspired Card & Gift market run their own successful direct sales businesses and are managers to teams of leaders.

Age:

• 35 - 49
• 50 - 64

Life-cycle stage:

• Full nest 2: Youngest child over 6
• Full nest 3: Older married couples with dependent children
• Empty nest 1: Older couples no children at home

Income:

• £5,000 - £20,000
• £20,000 - £50,000

Social Class:

• B - Middle Class (intermediate managerial, administrative or professional) which comprises approximately 10 per cent of the population.
• ‘In general, the heads of “B” grade households will be quite senior people but not at the very top of their profession or business. They are quite well off, but their style of life is generally respectable rather than rich or luxurious … non-earners will be living on private pensions or on fairly modest private means.’ www.educationsupport.co.uk/downloads/rjh/segmentation.pdf

Refer to the Marketing basics post on my Personal5 blog that I presented in class in April