Design a new product for the web site www.inspiredcardandgift.co.uk
The company sells inspirational and motivational cards and gifts for direct sales managers and other professions interested in motivating their staff and colleagues eg leaders, coaches, teachers etc. The target market is mainly 30-55 year old females.
The current product range consists of:
3 card ranges
- Photographic range
- Graphic range (Black and silver)
- Character (Cartoon)
They all bear motivating messages such as “You’re a Star!”, “Great Growth!” and “Wow! What an Achievement!”
6 gift ranges
- Mobile Gems
- Lapel Gems
(Charms, with an appropriate message on a backing card)
- Magnetic Bookmarks
- Wordly Wisdom
(Motivating Messages on magnets)
- Recommendation envelopes (encouraging referrals)
- Novelty range of gifts including snowflake keyring & 2 tree decorations
A motivational message accompanying a card or gift is what makes the products special.
They are also branching into other markets with company incentive schemes and customising products to suit individual companies.
The new product needs to complement the existing ranges. It needs to be lightweight and small enough to post.
- Using two creative thinking techniques create a number of ideas.
- Present 3 of the strongest ideas to the group in visual format (how the product would look).
- Test your designs on the target market by email as the product will be on the company’s web site.
- Write an evaluation based on the feedback received from the market research, explaining which product proved to be the most popular.
- Produce the product, either completed or as a prototype.
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