Wednesday, 2 April 2008

Strongest ideas

These are the strongest ideas from the creative thinking techniques:

Brainstorming

Collect-a-ball
Achievaball
Ediball (chocolate?)
Saleaball
Profitaball
Attainaball
Manageaball etc

Motivating words printed on balls, possibly as a training product or incentive scheme idea. This is something we are definitely going to develop but not for this course as there's not enough design involved - it's more about sourcing the products, getting them printed and developing how we can make it work

Feel Good Kit
An emergency ego boost kit - similar to a first aid kit but to make someone feel more inspired and motivated. Good to send someone who's low on sales or just having a crisis of confidence

Humorous range of photographic cards
Steak - Well Done!
Bra - Thanks for your support!
Megaphone - Congratulations!
Chewing Gum - Thanks for sticking by me!
Stretch Limousine - Stretch yourself!
Remote - Great control! etc

We really like this idea and will develop it further. We believe it will complement our existing range of mini cards and the humour element should sell well

Random Word

Layering up to make a finished product
People aim to collect products and at the end it forms a meaningful item/shape etc eg jigsaw pieces

Poster Range
Posters to contain visual truths eg
Jar containing sand, pebbles and water illustrates prioritising
Indians and the elephants illustrate perspective
Frogs illustrate prospecting &
Cars illustrate little changes bring huge results


Bra Range of Cards
We LOVE this idea! We want to definitely produce a range of cards with bras on (developed from humorous range idea). Cards would include isolated bra images along with funny sentiments eg
Thanks for your support! - Normal bra
Spot on! - Spotty bra
Dare to be different! - Wild pink furry bra
Stretch yourself! - Stretching a bra

Outstanding! - Madonna/Jordan style bra
Good look! - Someone oggling at a bra
Bosom Buddies! - 2 bras together
Thanks for the mammories (sorry your leaving!) - skin coloured bra

We have plenty of other ideas (our cups runneth over!) but we thought we'd have to stick to only pictures of bras and without boobs inside them!

I am going to approach Breast Cancer Campaign with our idea as their symbol could easily be placed on our cards. I do feel quite strongly about this as my aunty had a very aggressive type of breast cancer but has thankfully come through it.

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